Maul Talkers use the term “media sensationalism” to minimize serious and fatal pit bull maulings. Their intention is to allege that the attack is “no big deal” and is merely a matter of media sensationalism. According to Google News Archives, the term was adopted in the mid 1980’s when the first round of U.S. cities began adopting pit bull laws. The term is also closely related to: media hysteria.

Media should stop the sensationalizing about pit bulls
$2.95 – Chicago Sun-Times – NewsBank – Aug 10, 1987
But since it was a pit bull, the media milked it for all they could. … media start providing more of the truth about these dogs, and less
The Controversy Over Pit Bulls
Pay-Per-View – Los Angeles Times – ProQuest Archiver – Jul 11, 1987
Your editorial “Muzzling the Pit Bull” (July 1) was pure sensationalism. … The time has come for the media to stop …
Council to get Pit Bull Measure Without Staff …
$2.95 – Sacramento Bee – NewsBank – Aug 28, 1987
Other speakers said the ordinance and others like it were becoming popular because of unfair, sensational media coverage
Pit Bull Politics Raises Howl in S. Florida
$2.95 – Miami Herald – NewsBank – Jul 4, 1985
Sensational media attention, they contend, unfairly makes every pit bull seem like a land shark, a four-legged biting machine. …

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