According to a study published by Tufts Center for Animals and Public Policy in 2000, “Managing the Stigma of Outlaw Breeds: A Case Study of Pit Bull Owners“, the most public way in which pit bull owners managed breed stigma was to become a fierce advocate for the breed or breed ambassador. Such owners seek to “educate” the public — often through their own well-behaved pets — by discounting stereotypes and promoting the finer qualities of the breed.

Examples of breed ambassador imagery is easily found on the Internet, such as the YouTube video, “Pit Bull Viciously Attacks Child,” which depicts happy babies lying near pit bulls. Some breed ambassadors, however, take activism of the “Pit Bull Cause” to reckless levels. Despite warnings from pit bull experts to “avoid dog parks at all costs,” such persons purposely visit dog parks to show other dog owners that pit bulls are safe, reliable dogs that are merely “misunderstood.” –